shsu | Vaccine Symposium
SERVICES
Graphic Design | Signage
ABOUT
Sam Houston State University is mobilizing its academic community to support an important statewide cause—boosting COVID-19 vaccination rates across Texas. In collaboration with organizations statewide, SHSU and The Texas Department of State Health Services spearheaded a comprehensive vaccine outreach and education initiative. This 18-month project was designed to deliver targeted COVID-19 education to the local community, addressing the ongoing impact of the virus and its variants.
THE CHALLENGE
The SHSU team enlisted Dyme Agency as their creative design partner to craft a compelling visual narrative for their multi-city campaign. We were entrusted with conceptualizing a dynamic and unified creative direction for the events, ensuring a consistent brand identity while introducing distinctive design elements tailored to resonate with each city's unique audience and context.
THE SOLUTION
To address the challenge, Dyme Agency developed a comprehensive brand identity guide to ensure visual consistency and alignment across all campaign elements. We designed graphic assets tailored to each aspect of the conference, including event signage, digital promotions, print materials, and presentation visuals. This cohesive yet adaptable approach allowed us to maintain a unified brand presence while meeting the unique needs of each event location.