Sustainable Forestry and African American Land Retention Network [SFLR]

SERVICES

Brand Strategy & Identity Design | Website Design & Development


ABOUT

The Sustainable Forestry & African American Land Retention (SFLR) Network is dedicated to building a sustainable support system for African American land and forest owners. Our goal is to significantly enhance the value of African-American-owned forests through sustainable forestry practices, land retention services, technical assistance, and more.

Across our eight network sites, we collaborate to bring together landowners and forestry leaders, secure funding for landowner services, train emerging conservation leaders, amplify the stories of African American landowners, and advocate for equitable land policies.

 
 

THE CHALLENGE

The vibrant SFLR team tasked us with creating a dynamic visual identity and an exceptional website. Their goal is to reflect their mission and impact while providing an engaging user experience. We were excited to bring their vision to life.

THE SOLUTION

Our targeted services included Visual Identity Creation, Brand Development, and Website Design. This case study underscores our technical expertise and commitment to understanding client needs. Our collaboration with SFLR illustrates how strategic design boosts online visibility, user engagement, and business performance.




When I saw the website, I thought to myself—if this brand was an instrument, it’d be saxophone.
— Bethaney Wilkinson - Executive Director