SERVICES
Marketing | Social Media - Print - Experiential
BEHIND THE BRAND
Mother’s Medicine Pharmacy is a category-redefining healthcare startup that is disrupting the pharmaceutical clinic space with a lifestyle-based model centered around community and a mothers nurturing approach.
THE CHALLENGE
Mother’s Medicine Pharmacy needed a branding agency to get out of the gate fast with a planned New Orleans launch coming up. None of the top pharmacies provided the assurance that comes with a small family brand. The opportunity was ripe to launch a modern healthcare experience that fuses technology, wellness, and feasibility, all housed in a beautiful boutique environment.
Dyme Agency was tasked to strategize, develop and bring to life the brand story and identity.
THE SOLUTION
The brand strategy hinged on educating the core target and driving awareness through traditional and digital channels with an eye-catching brand behind it all. We began by exploring the pharmacy’s core values, mission, and positioning. We conducted thorough market research, competitive analysis, and developed a content distribution strategy.
Our 360 approach built upon three critical pillars for the brand strategy: simplicity, humanity, and a nurturing aesthetic. Our team set out to monopolize mindshare and builds brand loyalty.
THE STRATEGY
THE MESSAGING
‘We are more than just a pharmacy, We are your allies in good health’
THE DELIVERABLES
Social Media | Promotional Activations | Marketing Materials
