SERVICES
Website Design | Website Development | Social Media | Brand Development
BEHIND THE BRAND
Dashiki Diaries is a multi level digital platform connecting community members through a thriving online presence via website, social media, newsletters.
THE CHALLENGE
The team at Dashiki Diaries needed a branding agency to get out of the gate fast with a planned re-launch only months away.
Dyme Agency was tasked to strategize, develop and bring to life the brand story and identity.
THE SOLUTION
The brand strategy hinged on identifying the core target and driving awareness through digital channels with an eye-catching brand behind it all. We developed a brand persona that embodies the heart and soul of the Dashiki Diaries ideal consumer at it's deepest core. We began by exploring the brands core values, mission, and positioning. We conducted thorough market research, competitive analysis, and developed a content distribution strategy.
Our 360 approach built upon three critical pillars for the brand strategy: community, learning, and a powerful aesthetic.
CLIENT TESTIMONIAL
“The Dyme Agency team gave us a total brand revamp that exceedingly surpassed our expectations. Our target consumer has never been more apparent”
THE DELIVERABLES
