Ballet AFRIQUE
SERVICES
Creative Direction| Event Production | Graphic Design | Signage
ABOUT
Ballet Afrique is a professional contemporary dance company comprised of dedicated, passionate, and gifted artists on a quest for technical growth and artistic nourishment. The company employs a synthesis of ballet and modern and African traditional movements to articulate the human condition and spirit through the unbounded art form of dance. Ballet Afrique’s repertory is built around technical works of dance from local and emerging choreographers
THE CHALLENGE
The Ballet Afrique team was seeking a new and dynamic visual identity for their upcoming 2024 performance of Duke Ellington's The Nutcracker Suite. As a branding agency, we were tasked with the responsibility of creating a captivating visual direction that would enhance design assets across various media channels including social media, web platforms, and print materials. Through an iterative and collaborative process with the Ballet Afrique team, we developed a visual direction that aligns with their vision and goals for the performance.
THE SOLUTION
We began our delivery process by organizing extensive strategy sessions to gain a deep understanding of our client's need and challenges. We worked to align our solutions with the brand's core values, mission, and positioning. Drawing on our expertise, we developed a compelling creative direction that enhances the visual appeal and consistency of all design assets across various digital and print deliverables. Our services include event production, graphic design and signage.
“The level of detail and creativity in their latest designs is truly remarkable and a testament to their commitment to excellence. It’s a pleasure to see the evolution of their artistry and how it continues to captivate and inspire”
A glance at the program!
