A Peek At The Brand Design Journey
Every brand has its own style of creative elements, color palette, typeface, language, and tonality to convey the important messages to the market and the target audience that gives it a unique identity and differentiates it from the competitors.
Brand identity design is a key component of your marketing campaign. Success in a competitive market depends upon a well planned and effective brand strategy. Ensure you select a design agency who takes the time to listen and understand your individual requirements.
MOODBOARD
A moodboard is a succinct collection of visual assets that represents a brand's visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes that make up a cohesive direction for a brand that can be displayed and understood on one page. A mood board helps make sure your designer is aligned with your vision & style
BRAND GUIDELINE
Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company's voice, tone, and messaging. These set of rules explain how your brand works & or is applied to certain elements of your marketing campaigns.
BRAND ELEMENTS
The brand is represented by the various tangible elements that create and formulate a visual, brand identity. For instance, the brand logo, tagline, color palette, all the marketing, and promotional materials, letterheads, signage, messaging and communication, and so on are all tangible representations of the brand that make up its sensory identity in the minds of the customers.
“Brand Consistency is one of the most significant principals of the overall concept of brand and is the secret behind the brand’s success.”
The right collection of brand elements, mood and a clear guideline will provide you with a cohesive brand identity!
Your brand is your vessel; the way you communicate both where you have been and your vision for where you’re going. Speak with one of our creative geniuses today, and explore the many ways we can work with you to develop your star brand identity.