BLACK X CONFERENCE
SERVICES
Creative Direction| Event Production | Graphic Design | Signage | Social Media Content Creation | Staffing
ABOUT
A GATHERING FOR EXCEPTIONAL LEADERS
Deeply rooted in and designed to enhance the Black experience, the Black X Conference, presented by the City of Austin, and African American Leadership Institute of Austin, is a tremendous asset for employer recruitment and relationship-building efforts in the Greater Austin ecosystem. The conference features uniquely curated professional and personal development networking opportunities designed to refresh, restore, educate, and maximize connections.
THE CHALLENGE
The African American Leadership Institute team sought a fresh and vibrant visual identity for their upcoming 2023 Second Annual Black X Conference. As a branding agency, we were commissioned to create a captivating visual direction that elevates design assets across social media, web platforms, and print materials.
THE SOLUTION
We initiated our delivery by conducting comprehensive strategy sessions to gain insights into the client's requirements, challenges, and align our solutions with the brand's core values, mission, and positioning.
Through our expertise, we developed a compelling creative direction that enhances the visual appeal and consistency of all design assets across various digital and print deliverables, encompassing event production, social media content creation, and staffing.